Alex Enscoe
Project
Alex Enscoe
Date published
April 2020
Project duration
6 weeks
Type of project
Portfolio
Role
Art Direction, Concepting, Visual & Interaction Design
Team
Ankit Karnany
Grosa
Aa
A B C D E F G H I J K L M N O P Q R S T U V X Y Z
A B C D E F G H I J K L M N O P Q R S T U V X Y Z
0 1 2 3 4 5 6 7 8 9 10
ALEX ENSCOE
TYPOGRAPHY & LOGOTYPE
Sans-serif typeface selected gives an approachable yet refined
feeling that represents both the artist and the work. It is
simplistic, understated, and cultivated.

grid & spacing
Desktop: 48-column grid is used with 20px rows, both without any
gutter or margins. The particular grid provides structure to the
curation yet allows flexibility to simulate randomness. The
spacings are small enough to place the images the layout yet big
enough to provide necessary white-space between images. As each
image have different rations, the images will align to the
starting of the grid, from left to right, and each will have
their individual end point (that may or may not align perfectly
with the grid).

grid & spacing
The curation process is done in collaboration with the artist as
the homepage also acts as the artist’s personalised collection.
The images are mostly grouped by colors, shapes, and patterns
that are similar or complementary to each other. Stand-alone
pictures either are linked to a particular group or exist to
grab attention and guide the user’s eye to the next image
grouping.

curation
The curation process is done in collaboration with the artist as
the homepage also acts as the artist’s personalised collection.
The images are mostly grouped by colors, shapes, and patterns
that are similar or complementary to each other. Stand-alone
pictures either are linked to a particular group or exist to
grab attention and guide the user’s eye to the next image
grouping.

user interaction
Infinite scroll: The photos are exhibited through an infinite
scroll where the user is encouraged to stay on the page and
watch the photographs automatically scroll up the page. The user
can also interact with the scroll and view previous or next
series of photos by manually scrolling up or down. The photos
are exhibited in a long curated list that loops but the page
starts at a random Y starting point each time the webpage is
refreshed. The randomisation of starting point creates a unique
experience for the user each time they land on the page and
allows the user to see more of the collection in case they do
not stay on the page until the end of the series.
user interaction
Image hover: When the user hovers on an image, they scale up and
the background is blurred. This interaction allows the user to
focus on the details and the composition of an image at a time
without having to make an extra click.
Biography: When the user clicks on the artist’s name, Alex’s
biography appears on top on the images. The biography is short
so it does not need a big space for it. This particular
composition allows the user to read his bio, click on the
contact links easily while also seeing the blurred images as the
background. The blurred background effect is consistent with the
effect when a particular image is hovered. The user can click
anywhere to exit the biography to go back to the main
photography slideshow.