In Relation
Project
In relation
Date published
March 2020
Project duration
1 week
Type of project
Experimental Art
Role
Art Direction, Concepting, Visual Design, & Creative Coding
Color
Green and blue are primarily used to create a neutral and
calming safe space for the users to reflect and explore freely.
The complementary colors add balance and harmony to the visual
design. Orange accent color is associated with enthusiasm and
creativity which serves to guide the audience through the
experience: 1) to read the intro; 2) begin the exercise.
GZA
Aa
A B C D E F G H I J K L M N O P Q R S T U V X Y Z
A B C D E F G H I J K L M N O P Q R S T U V X Y Z
0 1 2 3 4 5 6 7 8 9 10
Neue haas grotesk
Aa
A B C D E F G H I J K L M N O P Q R S T U V X Y Z
A B C D E F G H I J K L M N O P Q R S T U V X Y Z
0 1 2 3 4 5 6 7 8 9 10
In Relation
self
other
TYPOGRAPHY & LOGOTYPE
The italicised project title ‘In Relation’ aims to guide the
users to reflect upon their relationships. Neue Hass Unica, is
used here and in the info tab as it is most suitable to
introduce the project and ease the audience into the exercise.
Serif is paired as the canvas typeface to add intrigue and an
element of fun. Self-reflection could be a difficult activity
for some individuals to do. Adding a fun serif typeface helps
the audience to play more with the words, explore patterns, and
ultimately contemplate the degree of healthiness in their
relationships.

lettermark
The lettermark serves as a nice touch to the browser icon.
Although it has a simplistic feel, the lettermark is succint
which is suitable for a small icon.



THE GRID
Familiar geometric shapes are used to guide the audience through
the experience. The square draws attention in approachable and
balanced manner. The cross indicates closing of the tab; its
rounded corners gives an approachable feeling. Circle is used on
the top right hand corner of the canvas when the introduction
tab is closed. Its faded blue color differentiate itself enough
from the white to let the audience know they could click on it
and something would happen. Yet, the color is light enough to
not distract the user from the exercise.